Promotionally Correct
Ever wonder how politics and marketing mix? Here is incite that we learned from an ASI study that we thought you’d find interesting: Republicans like food gifts, Democrats prefer logoed pens and independents might scoff at anything less than a […]
Read More >Eco-Card Wheel
This eco-card wheel states “My Trusted Resources. This card wheel contains my Trusted Team Of Professionals. Please mention my name!”. It is intended to contain business cards from your endorsed team of professionals (in non-competitive categories) that you would like […]
Read More >Little Huge Things
A few days ago at the Post Office (USPS) I found a tote bag stuffed into my PO Box. I couldn’t figure out how it got there until I realized that I probably forgot it earlier in the week when […]
Read More >Refer me, please
Ever run into someone that tries to close you on their products/services right after you meet them (even if you’ve shown no interest)? There’s really no bigger networking turn-off. If this happens to you then you will probably think: “This […]
Read More >Paretofication
80/20 rule, law of the vital few, principle of factory sparsity…or “Pareto Principle“; they all mean the same thing. Named after Italian economist Vilfredo Pareto, who observed in 1906 that 80% of Italian land was controlled by 20% of the […]
Read More >Shotgun vs. Sniper Marketing
Ever hear someone say that? “Looks like we’re going to need a shotgun approach”. This means that you are looking to spray a lot of pellets and hope that something hits. The flip side would be having a “sniper approach” […]
Read More >Rememberence
Being memorable is king in the constant competition for attention in 2010. Whether it is your advertisements, resume or actual self – be interesting, be memorable and always understand the context of your platform. Knowing the context, however, does not […]
Read More >Inceptional Marketing
**SPOLER ALERT IF YOU HAVEN’T SEEN “INCEPTION”** I saw “Inception” yesterday and wanted to comment on the concept of supplanting an idea so deep in someone’s subconscious mind that it spreads like a virus. Which, in a sense, is what […]
Read More >Positivity In Business
You will always have the propensity to succeed if you focus on Positivity. Why? Because positivity keeps your fire burning, your motor running and your juices flowing. At least it does for me! After all, who gets the job done? […]
Read More >Blink & Slice
Since we have been talking about re-branding a lot lately, I wanted to share with you my take on the book ‘Blink‘ by Malcom Gladwell. The book explained how thin slicing information is often the most reliable way to intuitively […]
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