promotional intelligence report
promotional intelligence report
outside the box. inside the budget.™

Core Values

If you follow us on social media or engage with us often, you may already know that 2018 is a big year for Blezoo. We are officially 10 years old! Not only did we ring in the year with a… Read the full article…

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Targeted Promotions

Baby registries are big business, and the battle for the baby is a close one between Amazon and Target. Both retailers take similar approaches when wooing customers … offering perks like completion discounts which encourage registrants to buy up all… Read the full article…

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2018 Promotional Trend Watch

It’s December. Cue the Prediction and Trend Pieces. Everywhere you look this time of year, marketers are outlining their thoughts for what’s hot and what’s not for the year ahead, and the promotional industry is no different. After all, products… Read the full article…

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The Last Interaction

During a recent interview, Grateful Dead photographer Jay Blakesberg remarked that he’s “only as good as his last photograph.” I thought it was an interesting perspective from an artist because I generally view art as a collection and don’t think… Read the full article…

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Man vs. Machine in 2017

I recently heard a story about the Navajo Indians that stuck with me. When the Navajo Indians weave rugs, they make a purposeful effort to leave an “intentional mistake”—or a slight variation in the pattern—in the rugs. There are a… Read the full article…

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Subtle Promotions

Last fall, The Guardian shared research that showed a dramatic shift in how consumers are buying branded merchandise. When buying products such as handbags, for instance, consumers in double-digit percentages are flocking to no logo or minimal logo pieces which… Read the full article…

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Welcome Kits & Why Every Business Needs One

We ship lots of things. Even so, our WELCOME KIT is one of the most important parcels that we have been shipping for 8+ years! So what is this welcome kit you speak of? It is a physical mailer that… Read the full article…

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Lost? Here’s Our Compass

There are 4 questions we need to answer before we begin ideating a remarkable promotion. We call this our “Compass” because without it we could be walking a hundred miles in the wrong direction. Think about how you could apply these… Read the full article…

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