Our Story

Posted by Dean Caravelis |

In the early 2000s, I was a marketing executive for a fashion accessories company and I was relentlessly prospected by promotional salespeople. Needless to say, I received a ton of catalogs and e-mail solicitations. Based on my encounters with the […]

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Bundling Print & Promo: Key Takeaways

We recently did this lapel pin combo mailer for UCF Day of Giving, an annual tradition at University of Central Florida. They offered these as a donation incentive for anyone who donated on April 7, 2022 and the results were […]

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5 Things to Ask Before Starting a Promotional Project

I wanted to share the 5 things that every marketing manager (or anyone who orders promotional products and apparel) needs to ask and answer before they start a promotional project. At Blezoo, we call it our Compass System. We’ve found that […]

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Promo FOMO: Spring into Eco-Friendly

Spring has sprung, and when it comes to Eco-Friendly products, it’s no longer a trend but an expectation. Luckily, manufacturers are finding more and more ways to incorporate sustainable materials and practices. In the past, you had to pay a […]

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4 Proofing Mistakes The Pros Rarely Make

Receiving a proof sometimes feels like an unnecessary roadblock when it comes to placing your promotional products order. We get it! BUT… Think about it this way: the proof is your last line of defense when it comes to making […]

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3 Ideas for Transforming Your Marketing Efforts with QR Codes

Whether or not you watched Superbowl LVI, you probably heard about the CoinBase QR code commercial. It was a clever play on the iconic bouncing DVD logo meme, featuring a colorful bouncing QR code directing users to a sign-up bonus. […]

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How a transformer toy taught me to have fun at work

Every once in a while, when my parents visit, they show up with a box filled with things from my childhood. This may sound familiar to you because, evidently, this is common. Usually, it creates a conundrum for me, though. […]

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Promo FOMO: Top 5 Products for 2022

Our team routinely attends industry tradeshows to stay educated on the best and brightest in promotional products. Due to COVID, our team hasn’t been able to attend tradeshows in person for quite some time, so we were eager to finally […]

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Blezoo’s Secret Sauce

As we come up on Blezoo’s 13th anniversary, we’ve been fortunate enough to consistently hit company milestone after company milestone. I get asked all the time, “What is Blezoo’s secret sauce?” What I can share is 3 of our fundamental […]

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Year-End Letter from the CEO

I wanted to share with you something I’ve thought about this year, a lot. When I was fresh out of school with my MBA, I got a job at a fashion company that produced jewelry & accessories in China. During […]

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Promo FOMO: 3 Stand-out Design & Imprint Techniques

If you’ve ever ordered promotional products, you are familiar with the standard 1-color imprint. It’s the most simple and common imprint type across the board, and it serves it’s purpose at times, but at Blezoo we like to jump off […]

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