The Secret Sauce of Pop-Up Shops: Tips and Tricks
Let’s cut to the chase: most company merch stores are, well, not great. Why? They’re often filled with the same old branded stuff, lacking in excitement and flexibility. And don’t even get me started on the headache of managing inventory […]
Read More >Color Me Impressed: How Color Choices Can Boost Your Brand
Let’s talk about something that’s often overlooked but super powerful in our branding efforts: colors. Vibrant hues on products do a lot more than just look pretty, they play a massive role in how people perceive and engage with our […]
Read More >Where did LEAP get its name?
Blezoo has a VIP trade show that we do once in a blue moon called “LEAP.” It’s a way for clients to have a fun time engaging with new products & connecting with our team. Clients have found great success […]
Read More >3 Mind-Blowing Stats That Prove Direct Mail Rules!
Digital Marketing experts have found that in just ONE day, Americans are exposed to 4,000 – 10,000 pieces of advertisement. With so many digital and physical marketing channels, it can be very difficult to capture the attention of your audience. […]
Read More >The Promo Love Matrix
I love gift-giving. That’s probably one of the reasons why I founded Blezoo; since promotional products and branded apparel are essentially gifts that companies distribute! I’ve always wondered though, why some promo items are held onto for years and others […]
Read More >5 Easy Steps to an Effective Employee Onboarding Mailer
Onboarding a new employee is so much more than paperwork. While often overlooked, it’s one of the most important elements to creating a successful business. Employee turnover is a huge burden that can cost your business $15,000+. Creating a cohesive onboarding […]
Read More >Most Pop-Up Shops Fail. Here’s How To Make Yours A Success.
Let’s face it, most company merch stores are bad. Why? Because they are littered with lowest common denominator branded products. This is because the stores lack agility, get quite stagnant, and fall behind the times. Should I go on? Not […]
Read More >2 Ways to Delight Your Clients
At Blezoo, our love language is definitely giving gifts. I think that’s a given when you work with promotional products. 😏 One of our clients recently posted on LinkedIn about a package that they received from their rep, and it […]
Read More >Bundling Print & Promo: Key Takeaways
We recently did this lapel pin combo mailer for UCF Day of Giving, an annual tradition at University of Central Florida. They offered these as a donation incentive for anyone who donated on April 7, 2022 and the results were […]
Read More >5 Things to Ask Before Starting a Promotional Project
I wanted to share the 5 things that every marketing manager (or anyone who orders promotional products and apparel) needs to ask and answer before they start a promotional project. At Blezoo, we call it our Compass System. We’ve found that […]
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