Welcome Kits & Why Every Business Needs One

Posted by Dean Caravelis |

We ship lots of things. Even so, our WELCOME KIT is one of the most important parcels that we have been shipping for 8+ years! So what is this welcome kit you speak of? It is a physical mailer that […]

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3 Key Sales Dimensions

Whether you have “sales” in your title or not, you’re in sales. Why? Because we live in a highly flexible world where persuasion, word of mouth recommendations & credibility are still king. Human interaction is vital to how we make […]

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Why catching up is a myth

I recently spoke to JoAnne Black, an expert on Referral Systems, and wanted to feature her on our blog. Below is a good article about small business & playing “catch up”: Just because business is 24/7 doesn’t mean that you […]

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Sales vs. Marketing

I’ve seen phenomenal sales people take average marketing and hit it out of the park. You can’t discount how dynamic the human element can be in these situations. By the same token, I’ve seen ridiculously great marketing carry average sales […]

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Low Risk Low Reward

I wrote on Linked-In recently that one of the best skills you can attain as a businessperson is calculating risk/reward. If you can do this properly then you will find great opportunities worth rolling the dice where others will see […]

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Eco-Card Wheel

This eco-card wheel states “My Trusted Resources. This card wheel contains my Trusted Team Of Professionals. Please mention my name!”. It is intended to contain business cards from your endorsed team of professionals (in non-competitive categories) that you would like […]

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Refer me, please

Ever run into someone that tries to close you on their products/services right after you meet them (even if you’ve shown no interest)? There’s really no bigger networking turn-off. If this happens to you then you will probably think: “This […]

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Rememberence

Being memorable is king in the constant competition for attention in 2010. Whether it is your advertisements, resume or actual self – be interesting, be memorable and always understand the context of your platform. Knowing the context, however, does not […]

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Blink & Slice

Since we have been talking about re-branding a lot lately, I wanted to share with you my take on the book ‘Blink‘ by Malcom Gladwell. The book explained how thin slicing information is often the most reliable way to intuitively […]

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