2018 Promotional Trend Watch
It’s December. Cue the Prediction and Trend Pieces. Everywhere you look this time of year, marketers are outlining their thoughts for what’s hot and what’s not for the year ahead, and the promotional industry is no different. After all, products […]
Read More >The Last Interaction
During a recent interview, Grateful Dead photographer Jay Blakesberg remarked that he’s “only as good as his last photograph.” I thought it was an interesting perspective from an artist because I generally view art as a collection and don’t think […]
Read More >Man vs. Machine in 2017
I recently heard a story about the Navajo Indians that stuck with me. When the Navajo Indians weave rugs, they make a purposeful effort to leave an “intentional mistake”—or a slight variation in the pattern—in the rugs. There are a […]
Read More >Subtle Promotions
Last fall, The Guardian shared research that showed a dramatic shift in how consumers are buying branded merchandise. When buying products such as handbags, for instance, consumers in double-digit percentages are flocking to no logo or minimal logo pieces which […]
Read More >Welcome Kits & Why Every Business Needs One
We ship lots of things. Even so, our WELCOME KIT is one of the most important parcels that we have been shipping for 8+ years! So what is this welcome kit you speak of? It is a physical mailer that […]
Read More >Lost? Here’s Our Compass
There are 4 questions we need to answer before we begin ideating a remarkable promotion. We call this our “Compass” because without it we could be walking a hundred miles in the wrong direction. Think about how you could apply these […]
Read More >Focus + Amplify
You have 2 choices this year: 1) Bite off more than you can chew and get nothing done. 2) Point your laser where you want to move the needle and get it done. Do you feel like you may have […]
Read More >3 Key Sales Dimensions
Whether you have “sales” in your title or not, you’re in sales. Why? Because we live in a highly flexible world where persuasion, word of mouth recommendations & credibility are still king. Human interaction is vital to how we make […]
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