Case Study: Agility Matters
This week we’d like to highlight the case study for a ‘2-color Mug’ project that Blezoo’s Kiera Perrino worked on for Xcellimark. This highlights the importance of product sourcing agility to solve those last minute challenges to deliver! Product: 2-color […]
Read More >Last Minute
Planning is the key to any successful event, promotion or initiative. When you wait until the last minute there are a number of unforeseen issues that could come up and create a disastrous scenario where your promotional products arrive late. […]
Read More >Car Magnetization
Customized magnets are virtually everywhere. Car magnets, especially, will send a message of endorsement for a brand + are great catalysts for awareness within a region. The most prominent promotional magnet we’ve been seeing around town (pictured below) is for […]
Read More >Brand Loyalty
Brand loyalists have been known to revolt when products/services shift or a re-branding changes the logo they have grown to love. Recently, the Gap changed their logo & were forced to change it back because of a disconnect with their […]
Read More >Sales vs. Marketing
I’ve seen phenomenal sales people take average marketing and hit it out of the park. You can’t discount how dynamic the human element can be in these situations. By the same token, I’ve seen ridiculously great marketing carry average sales […]
Read More >Top 5 Marketing Mistakes
Whether you are selling lemonade, promotional products or vacuum cleaners there are pitfalls in marketing that you need to avoid. Here are my 5 Marketing Mistakes that businesses make: 1) Inconsistent Message – A symptom of this is a disconnect […]
Read More >Customer Service As Marketing
There are so many companies that I’m brand loyal to because of the great customer service they give! When it is enjoyable to deal with someone you keep going back even if the price might not always be the best. […]
Read More >Case Study: That’s the spirit!
Challenge: Client was looking for a personalized award for a large team of VIPs. They wanted something that had a little more ‘Wow’ factor that wouldn’t be viewed as a typical promotional product or award. The Result: Custom sandblast engraved […]
Read More >Publix Deli Branding
The importance of branding stretches from insurance companies all the way to….bologne. That’s right, even bologne needs to be branded. After a trip to my local Publix I noticed something pretty glaring: the underwhelming branding that Publix uses for their […]
Read More >Personal Touch
No organization cares about you. Organizations aren’t capable of this.Your bank, certainly, doesn’t care. Neither does your HMO or even your car dealer. It’s amazing to me that people are surprised to discover this fact. People, on the other hand, […]
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