No organization cares about you. Organizations aren’t capable of this.Your bank, certainly, doesn’t care. Neither does your HMO or even your car dealer. It’s amazing to me that people are surprised to discover this fact.
People, on the other hand, are perfectly capable of caring. It’s part of being a human. It’s only when organizational demands and regulations get in the way that the caring fades.
If you want to build a caring organization, you need to fill it with caring people and then get out of their way. When your organization punishes people for caring, don’t be surprised when people stop caring.
When you free your employees to act like people (as opposed to cogs in a profit-maximizing efficient machine) then the caring can’t help but happen.
-From Seth Godin’s Blog: “Caring” May 28, 2011
When you stop trying to figure it all out yourself and start asking people who are ‘in the know’ it is amazing how the path becomes clear. This is one of the positive aspects of business relationships that smart people know how to take advantage of. Take Blezoo for example. We know marketing + we work with promotional products every single day. Would you rather spend half-hour searching through a site or spend 5 minutes speaking to us? That is working smart. That is working with someone who cares about your success.