Brand loyalists have been known to revolt when products/services shift or a re-branding changes the logo they have grown to love. Recently, the Gap changed their logo & were forced to change it back because of a disconnect with their customer base. A “classic” example of product/service change that resulted in customer backlash was when Coke decided to come out with “New Coke“. They too were forced to switch back to the original formula. At the end of the day, the customers got what they wanted. Maybe they should have read this blog post first?

It is interesting to see the evolution of a brand’s logo. It is a sign of the times in many ways. Imagine how different their promotional products were at the inception of the brand. How do you think your brand will evolve?