Planning is the key to any successful event, promotion or initiative. When you wait until the last minute there are a number of unforeseen issues that could come up and create a disastrous scenario where your promotional products arrive late. This is why having a good 5 day cushion will make everyone sleep better at night.

Here are several reasons why last minute planning works against you:

– No chance to see a sample of the promotional product you are purchasing
– No time to revise your proof without delaying delivery
– If there are no units in stock you will have to select a new product
– If bad weather creates shipping problems you will not get it in time
– Most factories will incur rush charges
– You might need to send via Express $hipping
– No time to replace lost or broken goods