Making A Ruckus
On March 6th-8th I had the privilege of being selected out of hundreds of applicants to be one of 80 “Ruckusmakers” who Seth Godin, best-selling author & marketing wizard, invited for an intense workshop. It was held at the Purple […]
Read More >Promoting Education
Promoting Education – written by Laura Hooks of Team Blezoo! In my career in Sales as a Promo Consultant, I am constantly reminded of how my professional life began – as a high school teacher! I started out by getting […]
Read More >Secret Sauce
As we wrap up our 6th complete year of business we’ve been fortunate enough to consistently hit company milestones. I was recently asked “what is in Blezoo’s secret sauce?”. What I can share is 3 of our fundamental pillars that […]
Read More >That’s Why We Proof The Name
They have a saying: “That’s why they play the game”.Over the weekend there was a good example of: “that’s why we proof the name”. The Colorado Rockies printed 15,000 promo t-shirt jerseys with their All-Star Troy Tulowitzki’s name misspelled. The […]
Read More >Vendors And Car Technology
Just recently my vehicle engaged an “Auto Breaking” technology to help me avoid making contact with the car in front of me that slammed on its brakes. We were only going about 20 MPH each, in tight traffic, and it’s […]
Read More >Local Orlando Partner
It seems like every day I see another news story about the polar vortex freezing most of the nation, so it must be nice when people from up north get to come to trade shows or conventions in Orlando. Ahhhh, […]
Read More >Be Remembered
What’s your brand messaging during the holidays? Will you ring in the new year with your customers & colleagues feeling a sense of satisfaction for working with your company? One thing is for certain: your prospects (prospective customers & prospective […]
Read More >Overs & Unders
Overs and Unders aren’t just betting lines in Vegas. They also have to do with the promotional industry! Occasionally we are asked why factories deliver extra or not enough promotional products. The interaction goes like this “Hey! I ordered 1,000 […]
Read More >Who is your ideal client?
You need to know who your ideal client is if you’re going to have an identity as an organization, as a marketer, as a sales person, as a business development manager, etc. Here’s a short list of of ways to […]
Read More >SHOW ME the Value
In a nutshell, ‘value’ added is trading something (usually money) and getting something of value immediately, or in the long run, that is worth more than what you’ve exchanged. In the instance of the advertising specialty industry, our job as […]
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