Case Study: That’s the spirit!
Challenge: Client was looking for a personalized award for a large team of VIPs. They wanted something that had a little more ‘Wow’ factor that wouldn’t be viewed as a typical promotional product or award. The Result: Custom sandblast engraved […]
Read More >Publix Deli Branding
The importance of branding stretches from insurance companies all the way to….bologne. That’s right, even bologne needs to be branded. After a trip to my local Publix I noticed something pretty glaring: the underwhelming branding that Publix uses for their […]
Read More >Personal Touch
No organization cares about you. Organizations aren’t capable of this.Your bank, certainly, doesn’t care. Neither does your HMO or even your car dealer. It’s amazing to me that people are surprised to discover this fact. People, on the other hand, […]
Read More >Dr. Evil Would Love It
That’s right, we etch clothes with our “laser”. This is how we get this awesome effect! Check it out! Laser etching uses laser technology to engrave or burn a mark into the fabric of a garment. This technique is perfect […]
Read More >Basics To Selecting A Product
How do you select a promotional product? There’s no exact science but this check list should help you with the basics from easiest to determine to hardest. 1. Set your delivery date. This will dictate what is available. There are […]
Read More >Low Risk Low Reward
I wrote on Linked-In recently that one of the best skills you can attain as a businessperson is calculating risk/reward. If you can do this properly then you will find great opportunities worth rolling the dice where others will see […]
Read More >Flash Promotions
Why are some USB flash drive companies so cheap? Promotional USB flash drives are meant to be given out, so if they eventually fail it is likely you will not only find out. Some of the ‘cheaper’ companies have drives […]
Read More >Getting To The Apple Core Of R.O.I.
In this blog edition we want to touch on what you as a novice or superstar marketer can learn from Apple about your ROI (Return On Investment). Here are four things that can be applied to any brand or business […]
Read More >Brand Belief
I recently heard a very interesting philosophy by Simon Sinek on great leaders (and how it applies to branding). The philosophy: People buy your products/vision because they believe what you believe. The principle is that people do not buy products […]
Read More >QR Codes & Your Promotions
QR Codes: you’ve seen them everywhere, or if you haven’t then you probably aren’t paying much attention. This technology has actually been around since the Mid-90s (thanks to Japan’s Denso-Wave Corporation), but did not really become prevalent in the USA […]
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