Paretofication
80/20 rule, law of the vital few, principle of factory sparsity…or “Pareto Principle“; they all mean the same thing. Named after Italian economist Vilfredo Pareto, who observed in 1906 that 80% of Italian land was controlled by 20% of the […]
Read More >Shotgun vs. Sniper Marketing
Ever hear someone say that? “Looks like we’re going to need a shotgun approach”. This means that you are looking to spray a lot of pellets and hope that something hits. The flip side would be having a “sniper approach” […]
Read More >Rememberence
Being memorable is king in the constant competition for attention in 2010. Whether it is your advertisements, resume or actual self – be interesting, be memorable and always understand the context of your platform. Knowing the context, however, does not […]
Read More >Inceptional Marketing
**SPOLER ALERT IF YOU HAVEN’T SEEN “INCEPTION”** I saw “Inception” yesterday and wanted to comment on the concept of supplanting an idea so deep in someone’s subconscious mind that it spreads like a virus. Which, in a sense, is what […]
Read More >Positivity In Business
You will always have the propensity to succeed if you focus on Positivity. Why? Because positivity keeps your fire burning, your motor running and your juices flowing. At least it does for me! After all, who gets the job done? […]
Read More >Blink & Slice
Since we have been talking about re-branding a lot lately, I wanted to share with you my take on the book ‘Blink‘ by Malcom Gladwell. The book explained how thin slicing information is often the most reliable way to intuitively […]
Read More >Are You Taking The Pledge?
Blezoo has decided to take an initiative to stop the use of plastic grocery bags (which require oil to make). We are willing to give FREE Titan-Sized Tote Bags to anyone in the Orlando-FL area that is willing to take […]
Read More >Re-Branding Your World
You always hear about companies “re-branding” themselves, but all too often it is a belief that by just changing a color scheme and logo they have reinvented themselves. This is hardly close to reality and re-positioning yourself relies more heavily […]
Read More >iThink We Are Onto Something
This week Blezoo has begun using the iPad at our presentations & meetings. At first we thought it’d be a simple process but with all of the options available it actually has become a complicated process of narrowing down the […]
Read More >Living in the ‘Digital World’ ?
Recently we overheard something interesting. We heard a company tell us that they “live in the digital world” so all of the marketing they execute is done online. Ofcourse this makes sense because you want to match the context of […]
Read More >