**SPOLER ALERT IF YOU HAVEN’T SEEN “INCEPTION”** I saw “Inception” yesterday and wanted to comment on the concept of supplanting an idea so deep in someone’s subconscious mind that it spreads like a virus. Which, in a sense, is what […]
You will always have the propensity to succeed if you focus on Positivity. Why? Because positivity keeps your fire burning, your motor running and your juices flowing. At least it does for me! After all, who gets the job done? […]
Since we have been talking about re-branding a lot lately, I wanted to share with you my take on the book ‘Blink‘ by Malcom Gladwell. The book explained how thin slicing information is often the most reliable way to intuitively […]
Blezoo has decided to take an initiative to stop the use of plastic grocery bags (which require oil to make). We are willing to give FREE Titan-Sized Tote Bags to anyone in the Orlando-FL area that is willing to take […]
You always hear about companies “re-branding” themselves, but all too often it is a belief that by just changing a color scheme and logo they have reinvented themselves. This is hardly close to reality and re-positioning yourself relies more heavily […]
This week Blezoo has begun using the iPad at our presentations & meetings. At first we thought it’d be a simple process but with all of the options available it actually has become a complicated process of narrowing down the […]
Recently we overheard something interesting. We heard a company tell us that they “live in the digital world” so all of the marketing they execute is done online. Ofcourse this makes sense because you want to match the context of […]
We’ve often heard the term “retail quality” associated with a desired target quality for promotional products. It’s true, a lot of the same products used for giveaways are made at the same factories that make products for retail trade (and […]
The Super Bowl finally broke M.A.S.H.’s 27 year old record and became the most watched television show in history with 106.5 million viewers. You would think that with a growing population breaking the record would be inevitable but one should […]
Recently I heard an advertisement industry speaker refer to the masses of promotional products salesmen as “anyone with a trench coat and a trunk” and that really resonated with me. It wasn’t just because of the imagery and the connotations, […]
