Recently we overheard something interesting. We heard a company tell us that they “live in the digital world” so all of the marketing they execute is done online.
Ofcourse this makes sense because you want to match the context of your business with the proper medium for advertising, but this got me thinking: No matter how much time people spend online, they still have to EXIST in the physical world day-to-day.
This is why tangible marketing products will always have a place within the optimum marketing mix. Especially slick innovative products that are useful. At any time you can close your computer or X out a screen but at the end of the day you will always need something to write with, drink out of, wear, or use to carry things. Yes, even those living in the digital world (by way of our common physical existence).