Promotional Intelligence Blog
Rememberence
Being memorable is king in the constant competition for attention in 2010. Whether it is your advertisements, resume or actual self – be interesting, be memorable and always understand the context of your platform. Knowing the context, however, does not […]
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Inceptional Marketing
**SPOLER ALERT IF YOU HAVEN’T SEEN “INCEPTION”** I saw “Inception” yesterday and wanted to comment on the concept of supplanting an idea so deep in someone’s subconscious mind that it spreads like a virus. Which, in a sense, is what […]
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Re-Branding Your World
You always hear about companies “re-branding” themselves, but all too often it is a belief that by just changing a color scheme and logo they have reinvented themselves. This is hardly close to reality and re-positioning yourself relies more heavily […]
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Perceived Reality
We’ve often heard the term “retail quality” associated with a desired target quality for promotional products. It’s true, a lot of the same products used for giveaways are made at the same factories that make products for retail trade (and […]
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Super Bowl Shuffle
The Super Bowl finally broke M.A.S.H.’s 27 year old record and became the most watched television show in history with 106.5 million viewers. You would think that with a growing population breaking the record would be inevitable but one should […]
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