Publix Deli Branding
The importance of branding stretches from insurance companies all the way to….bologne. That’s right, even bologne needs to be branded. After a trip to my local Publix I noticed something pretty glaring: the underwhelming branding that Publix uses for their […]
Read More >Getting To The Apple Core Of R.O.I.
In this blog edition we want to touch on what you as a novice or superstar marketer can learn from Apple about your ROI (Return On Investment). Here are four things that can be applied to any brand or business […]
Read More >Brand Belief
I recently heard a very interesting philosophy by Simon Sinek on great leaders (and how it applies to branding). The philosophy: People buy your products/vision because they believe what you believe. The principle is that people do not buy products […]
Read More >QR Codes & Your Promotions
QR Codes: you’ve seen them everywhere, or if you haven’t then you probably aren’t paying much attention. This technology has actually been around since the Mid-90s (thanks to Japan’s Denso-Wave Corporation), but did not really become prevalent in the USA […]
Read More >People As Brands
Remember when everyone was anonymous online? Most people used funky aliases that combined nicknames, interests & numbers. This was the same for your AOL chat name all the way to your e-mail address. Nowadays there is a much different dynamic […]
Read More >I Built It, Will They Come?
Somebody told me the other day that their client had a budget to “build the establishment but doesn’t really have much budgeted for marketing”. I guess they believe in the old saying you always hear, “If you build it they […]
Read More >Have you seen the Social Network? Mark Zuckerburg has. It is a movie about a geeky college kid that (allegedly) steals an idea and takes it to the next level. Who would have thought that internet domination would be the […]
Read More >If You Build A Buzz, They Will Come
Creating a buzz. This is what promotions are all about. This is what marketing is all about. To some, this is what life is all about! Creating a buzz can get more people to hear about your products/services, attract more […]
Read More >Shotgun vs. Sniper Marketing
Ever hear someone say that? “Looks like we’re going to need a shotgun approach”. This means that you are looking to spray a lot of pellets and hope that something hits. The flip side would be having a “sniper approach” […]
Read More >Rememberence
Being memorable is king in the constant competition for attention in 2010. Whether it is your advertisements, resume or actual self – be interesting, be memorable and always understand the context of your platform. Knowing the context, however, does not […]
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