Customer Service As Marketing
There are so many companies that I’m brand loyal to because of the great customer service they give! When it is enjoyable to deal with someone you keep going back even if the price might not always be the best. […]
Read More >Publix Deli Branding
The importance of branding stretches from insurance companies all the way to….bologne. That’s right, even bologne needs to be branded. After a trip to my local Publix I noticed something pretty glaring: the underwhelming branding that Publix uses for their […]
Read More >Getting To The Apple Core Of R.O.I.
In this blog edition we want to touch on what you as a novice or superstar marketer can learn from Apple about your ROI (Return On Investment). Here are four things that can be applied to any brand or business […]
Read More >Brand Belief
I recently heard a very interesting philosophy by Simon Sinek on great leaders (and how it applies to branding). The philosophy: People buy your products/vision because they believe what you believe. The principle is that people do not buy products […]
Read More >QR Codes & Your Promotions
QR Codes: you’ve seen them everywhere, or if you haven’t then you probably aren’t paying much attention. This technology has actually been around since the Mid-90s (thanks to Japan’s Denso-Wave Corporation), but did not really become prevalent in the USA […]
Read More >People As Brands
Remember when everyone was anonymous online? Most people used funky aliases that combined nicknames, interests & numbers. This was the same for your AOL chat name all the way to your e-mail address. Nowadays there is a much different dynamic […]
Read More >I Built It, Will They Come?
Somebody told me the other day that their client had a budget to “build the establishment but doesn’t really have much budgeted for marketing”. I guess they believe in the old saying you always hear, “If you build it they […]
Read More >Have you seen the Social Network? Mark Zuckerburg has. It is a movie about a geeky college kid that (allegedly) steals an idea and takes it to the next level. Who would have thought that internet domination would be the […]
Read More >If You Build A Buzz, They Will Come
Creating a buzz. This is what promotions are all about. This is what marketing is all about. To some, this is what life is all about! Creating a buzz can get more people to hear about your products/services, attract more […]
Read More >Shotgun vs. Sniper Marketing
Ever hear someone say that? “Looks like we’re going to need a shotgun approach”. This means that you are looking to spray a lot of pellets and hope that something hits. The flip side would be having a “sniper approach” […]
Read More >