What’s Trending? The Great Outdoors
It’s 2018, and that means you can enjoy technology and nature all at once! Check out these essentials — great for your next outing or hike.
Read More >Targeted Promotions
Baby registries are big business, and the battle for the baby is a close one between Amazon and Target. Both retailers take similar approaches when wooing customers … offering perks like completion discounts which encourage registrants to buy up all […]
Read More >Welcome Kits & Why Every Business Needs One
We ship lots of things. Even so, our WELCOME KIT is one of the most important parcels that we have been shipping for 8+ years! So what is this welcome kit you speak of? It is a physical mailer that […]
Read More >Say My Name, Say My Name
Ok, I have to admit. I was one of those UCF season ticket holders who received their package this summer and was grinning from ear to ear when I saw this poster. It was personalized, with my last name, on the back […]
Read More >Promokemon Go!
I’ve never seen anything catch fire as quickly as Pokemon Go! Everywhere I’ve been for the last few days there are people running around playing it. There are key lessons we can learn from the success of this augmented reality […]
Read More >Focus on Day Dreaming
Finding the perfect promotional product takes marketing focus, but it also takes creativity to shake up the status-quo. Below we take a look at some excerpts from Scott McDowell’s article about ending ‘Business As Usual” about creativity & focus: Nancy […]
Read More >Is Your Brand An Innovator?
Some of our clients are always asking about what the newest promotional products are but then a funny thing happens. Often they wait to see others use them in their promotions before they try them out. Habits like these are […]
Read More >Brand Loyalty
Brand loyalists have been known to revolt when products/services shift or a re-branding changes the logo they have grown to love. Recently, the Gap changed their logo & were forced to change it back because of a disconnect with their […]
Read More >Top 5 Marketing Mistakes
Whether you are selling lemonade, promotional products or vacuum cleaners there are pitfalls in marketing that you need to avoid. Here are my 5 Marketing Mistakes that businesses make: 1) Inconsistent Message – A symptom of this is a disconnect […]
Read More >Customer Service As Marketing
There are so many companies that I’m brand loyal to because of the great customer service they give! When it is enjoyable to deal with someone you keep going back even if the price might not always be the best. […]
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