promotional intelligence report promotional intelligence report outside the box. inside the budget.™

Case Study: Cooler Bag

CASE STUDY: Dual Compartment Cooler Bag

INDUSTRY

Corporate Office

WHAT IT WAS PURCHASED FOR

Company picnic every year for employees and families. Chosen due to the roomy size of the bag, the mesh separator, and $10/person budget.

HOW IT WAS DISTRIBUTED

Each employee was given a short menu of lunch selections for the company picnic. The company then stuffed the cooler bags with the lunches before the picnic.

RESULT

The bags ended up being such a hit, the company decided to repeat the order and use the same product for their industry shows.