Is Your Brand An Innovator?
Some of our clients are always asking about what the newest promotional products are but then a funny thing happens. Often they wait to see others use them in their promotions before they try them out. Habits like these are […]
Read More >Drawstring To Space Age
Backpacks are a great way to promote your brand with longevity. One of my favorite promotional products that I have ever received was a high quality premium backpack that I received from Citrix. I love it. It has every compartment […]
Read More >Saying NO..Could Be The Best Answer?
Do you ever feel like you’re always saying “Yes” even when you should be saying “No”? It feels good to be that person that always finds a way to get things done but we’ve found that in our industry of […]
Read More >Case Study: Over Delivering!
For this week’s blog we’re highlighting the case study for ‘lip balms’ that we worked on for Acme Cleaners. This is a great example of over delivering and is something that Blezoo strives for. Product: Full Color Lip Balm Challenge: […]
Read More >Do You Respond To Every E-mail?
Do you respond to every e-mail? If e-mail was an art (which it is) some people would be Michelangelo and others would be minimalists. Inbox zero has become a fleeting dream and I have often characterized e-mail as playing a […]
Read More >Case Study: Agility Matters
This week we’d like to highlight the case study for a ‘2-color Mug’ project that Blezoo’s Kiera Perrino worked on for Xcellimark. This highlights the importance of product sourcing agility to solve those last minute challenges to deliver! Product: 2-color […]
Read More >Last Minute
Planning is the key to any successful event, promotion or initiative. When you wait until the last minute there are a number of unforeseen issues that could come up and create a disastrous scenario where your promotional products arrive late. […]
Read More >Car Magnetization
Customized magnets are virtually everywhere. Car magnets, especially, will send a message of endorsement for a brand + are great catalysts for awareness within a region. The most prominent promotional magnet we’ve been seeing around town (pictured below) is for […]
Read More >Brand Loyalty
Brand loyalists have been known to revolt when products/services shift or a re-branding changes the logo they have grown to love. Recently, the Gap changed their logo & were forced to change it back because of a disconnect with their […]
Read More >Sales vs. Marketing
I’ve seen phenomenal sales people take average marketing and hit it out of the park. You can’t discount how dynamic the human element can be in these situations. By the same token, I’ve seen ridiculously great marketing carry average sales […]
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