Targeted Promotions
Baby registries are big business, and the battle for the baby is a close one between Amazon and Target. Both retailers take similar approaches when wooing customers … offering perks like completion discounts which encourage registrants to buy up all […]
Read More >2018 Promotional Trend Watch
It’s December. Cue the Prediction and Trend Pieces. Everywhere you look this time of year, marketers are outlining their thoughts for what’s hot and what’s not for the year ahead, and the promotional industry is no different. After all, products […]
Read More >The Last Interaction
During a recent interview, Grateful Dead photographer Jay Blakesberg remarked that he’s “only as good as his last photograph.” I thought it was an interesting perspective from an artist because I generally view art as a collection and don’t think […]
Read More >Man vs. Machine in 2017
I recently heard a story about the Navajo Indians that stuck with me. When the Navajo Indians weave rugs, they make a purposeful effort to leave an “intentional mistake”—or a slight variation in the pattern—in the rugs. There are a […]
Read More >Subtle Promotions
Last fall, The Guardian shared research that showed a dramatic shift in how consumers are buying branded merchandise. When buying products such as handbags, for instance, consumers in double-digit percentages are flocking to no logo or minimal logo pieces which […]
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