Bundling Print & Promo: Key Takeaways
We recently did this lapel pin combo mailer for UCF Day of Giving, an annual tradition at University of Central Florida. They offered these as a donation incentive for anyone who donated on April 7, 2022 and the results were […]
Read More >5 Things to Ask Before Starting a Promotional Project
I wanted to share the 5 things that every marketing manager (or anyone who orders promotional products and apparel) needs to ask and answer before they start a promotional project. At Blezoo, we call it our Compass System. We’ve found that […]
Read More >4 Proofing Mistakes The Pros Rarely Make
Receiving a proof sometimes feels like an unnecessary roadblock when it comes to placing your promotional products order. We get it! BUT… Think about it this way: the proof is your last line of defense when it comes to making […]
Read More >Blezoo’s Secret Sauce
As we come up on Blezoo’s 13th anniversary, we’ve been fortunate enough to consistently hit company milestone after company milestone. I get asked all the time, “What is Blezoo’s secret sauce?” What I can share is 3 of our fundamental […]
Read More >3 Powerful Stats that Prove You Should Be Doing Direct Mail
Digital Marketing experts have found that in just ONE day, Americans are exposed to 4,000 – 10,000 pieces of advertisement. With so many digital and physical marketing channels, it can be very difficult to capture the attention of your audience. […]
Read More >Second Half of 2021 Marketing Outlook Survey
Last month, we surveyed some of our clients to get a feel for what the second half of the year 2021 will look like. See below for awesome pie charts containing the data as well as some marketing outlook insights […]
Read More >Supply chain shortages might sabotage your event plans. Here’s what to do…
Whether you are renovating your house, buying a new bike or looking to order branded t-shirts for your team, there’s one thing in common these days: supply chain issues. Due to COVID, global disruptions have caused inventory levels to be […]
Read More >Promo FOMO: Retail Brands
Quality, trends, functionality, and value are all concepts that heavily drive products in retail brands. Naturally, since the same users that receive promotional products are purchasing retail products, the promotional products industry typically follows suit with what’s happening in the […]
Read More >3 Design Tactics That Will Make Your Brand Stand Out
In the promotional products industry, the first instinct is to plaster a logo as large as you can within the given imprint area of the product. But, this isn’t always the most effective route. Here are a few design tactics […]
Read More >Turn Your Swag Mailer Into A Memorable Experience (Without Getting Any Marketing Directors Arrested)
We’ve turned promotional swag mailers into experiences for a long time, so I wanted to take a moment to rewind and share with you about a legendary project from 2012. I spent 3% of our gross annual revenue on one […]
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