People As Brands

Posted by Dean Caravelis |

Remember when everyone was anonymous online? Most people used funky aliases that combined nicknames, interests & numbers. This was the same for your AOL chat name all the way to your e-mail address. Nowadays there is a much different dynamic […]

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Next Action?

Recently I blogged about hyper-relevance and how this might be the big year of the unsubscribe & defriend. Okay, so you’ve read the blog and began reducing the noise. Now you have the focus to be able to work on […]

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I Built It, Will They Come?

Somebody told me the other day that their client had a budget to “build the establishment but doesn’t really have much budgeted for marketing”. I guess they believe in the old saying you always hear, “If you build it they […]

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Hyper-Relevant

Your phone is buzzing with an alert notification, everyone from high school has found you on Facebook & you already followed a ton of people on Twitter so that they could follow you back. Will 2011 be the year of […]

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Facebook

Have you seen the Social Network? Mark Zuckerburg has. It is a movie about a geeky college kid that (allegedly) steals an idea and takes it to the next level. Who would have thought that internet domination would be the […]

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Post About Nothing

One of our favorite shows was a “show about nothing”; Seinfeld. So we decided to do a post about nothing. Okay, it’s actually about something (kinda). Recently, we wrote about creating a buzz & we wanted to see if a […]

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If You Build A Buzz, They Will Come

Creating a buzz. This is what promotions are all about. This is what marketing is all about. To some, this is what life is all about! Creating a buzz can get more people to hear about your products/services, attract more […]

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November 2010 Product Showcase

Click here to download this month’s product showcase pricing and information..

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Promotionally Correct

Ever wonder how politics and marketing mix? Here is incite that we learned from an ASI study that we thought you’d find interesting: Republicans like food gifts, Democrats prefer logoed pens and independents might scoff at anything less than a […]

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Eco-Card Wheel

This eco-card wheel states “My Trusted Resources. This card wheel contains my Trusted Team Of Professionals. Please mention my name!”. It is intended to contain business cards from your endorsed team of professionals (in non-competitive categories) that you would like […]

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