Promo FOMO: Retail Brands
Quality, trends, functionality, and value are all concepts that heavily drive products in retail brands. Naturally, since the same users that receive promotional products are purchasing retail products, the promotional products industry typically follows suit with what’s happening in the […]
Read More >Promo FOMO: Post-COVID Events and Tradeshows
Due to the effects of COVID-19, events around the globe have looked a bit different this past year. The majority of events took place on a virtual platform, were postponed, or cancelled altogether. It’s been a long time since we’ve […]
Read More >Promo FOMO: Seek Sustainability in Your Promo Projects
Did you know that 42% of consumers have a more favorable opinion of an advertiser if the promotional product they received was environmentally friendly? With less than 5 weeks until Earth Day 2021 (April 22), we asked our very own […]
Read More >Turn Your Swag Mailer Into A Memorable Experience (Without Getting Any Marketing Directors Arrested)
We’ve turned promotional swag mailers into experiences for a long time, so I wanted to take a moment to rewind and share with you about a legendary project from 2012. I spent 3% of our gross annual revenue on one […]
Read More >Promo FOMO: 2021 Trend Forecast
The year that most people were wishing would end is finally over. Even though parts of last year felt like we were moving in slow motion, I’m springing into the new year more motivated than ever! Despite the challenges and […]
Read More >Promo FOMO: Last Minute Holiday Gift Ideas
Procrastinators, Unite! Whether it slipped your mind to order in advance (hey, we’ve all been there in 2020!) or you’re just feeling stuck on what to give your audience this holiday season, Blezoo has your back. This month, we got […]
Read More >The Promo Love Matrix
I love gift giving. That’s probably one of the reasons why I founded Blezoo; since promotional products and branded apparel are essentially gifts that companies distribute! I’ve always pondered though, why some promo items are held onto for years and […]
Read More >Promo FOMO: Holiday “Experiences”
Whether you’re looking to thank your donors, celebrate your clients, or recognize the hard work of your employees, the end of the year is the best time to show gratitude with a holiday gift. The right gift helps you to […]
Read More >Give Your People What *They* Want (Not What The Committee Thinks They Want)
For years, Blezoo has successfully created digital landing pages that our customers have used to accurately collect information from their employees or customers. The most common info we gather is shirt sizes for events, re-brands or mailings. If you didn’t […]
Read More >Promo FOMO: Breast Cancer Awareness Month
Breast Cancer Awareness Month Did you know that 1 in 8 women in the U.S. will develop breast cancer in their lifetime? With breast cancer being the second most common cancer in American women (after skin cancer) early detection is […]
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