3 Design Tactics That Will Make Your Brand Stand Out
In the promotional products industry, the first instinct is to plaster a logo as large as you can within the given imprint area of the product. But, this isn’t always the most effective route. Here are a few design tactics […]
Read More >Relationships… still matter.
Today, I am revisiting a Blezoo blog post from TEN YEARS AGO about relationships. I wondered if the worldview from back then would still apply today? Inspiration for this blog came from a 2011 blog post written by Seth Godin. […]
Read More >Promo FOMO: Post-COVID Events and Tradeshows
Due to the effects of COVID-19, events around the globe have looked a bit different this past year. The majority of events took place on a virtual platform, were postponed, or cancelled altogether. It’s been a long time since we’ve […]
Read More >My favorite t-shirt cost me $200 & I had to swim to an island to buy it
I’ve worn my favorite t-shirt probably once or twice a month over the last 5 years. It’s heathered gray and has a neon green distressed imprint on it that says “Virgin Gorda, BVI.” Thinking about my “favorite shirt” has compelled […]
Read More >Turn Your Swag Mailer Into A Memorable Experience (Without Getting Any Marketing Directors Arrested)
We’ve turned promotional swag mailers into experiences for a long time, so I wanted to take a moment to rewind and share with you about a legendary project from 2012. I spent 3% of our gross annual revenue on one […]
Read More >Promo FOMO: 2021 Trend Forecast
The year that most people were wishing would end is finally over. Even though parts of last year felt like we were moving in slow motion, I’m springing into the new year more motivated than ever! Despite the challenges and […]
Read More >A Holiday Gratitude Message from Blezoo
2020 isn’t exactly how I imagined it would be and it’s safe to say that you have had a similar experience. At Blezoo, we’ve been very fortunate to have a business model that is built on being proactive to our […]
Read More >Promo FOMO: Last Minute Holiday Gift Ideas
Procrastinators, Unite! Whether it slipped your mind to order in advance (hey, we’ve all been there in 2020!) or you’re just feeling stuck on what to give your audience this holiday season, Blezoo has your back. This month, we got […]
Read More >4 Components of a Powerful Experience-in-a-Box
What takes your typical “items in a box” and transforms them into an Experience? Below you’ll find four key elements that Blezoo uses to elevate your promo project into an Experience-in-a-Box. 1. Relevance Include items in your Experience that speak […]
Read More >Create an Effective Employee Onboarding Experience in 5 Easy Steps
Onboarding a new employee is so much more than paperwork. While often overlooked, it’s one of the most important elements to creating a successful business. Employee turnover is a huge burden that can cost your business $15,000+. By creating a cohesive onboarding experience […]
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