Customer Service As Marketing

Posted by Dean Caravelis |

There are so many companies that I’m brand loyal to because of the great customer service they give! When it is enjoyable to deal with someone you keep going back even if the price might not always be the best. […]

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Basics To Selecting A Product

How do you select a promotional product? There’s no exact science but this check list should help you with the basics from easiest to determine to hardest. 1. Set your delivery date. This will dictate what is available. There are […]

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Getting To The Apple Core Of R.O.I.

In this blog edition we want to touch on what you as a novice or superstar marketer can learn from Apple about your ROI (Return On Investment). Here are four things that can be applied to any brand or business […]

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Brand Belief

I recently heard a very interesting philosophy by Simon Sinek on great leaders (and how it applies to branding). The philosophy: People buy your products/vision because they believe what you believe. The principle is that people do not buy products […]

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Thanks for signing up for our newsletter. We’ll be in touch soon (but not too frequently, just the right amount!). You should have a confirmation e-mail in your inbox………right now. Please make sure to click to confirm your subscription in […]

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Little Huge Things

A few days ago at the Post Office (USPS) I found a tote bag stuffed into my PO Box. I couldn’t figure out how it got there until I realized that I probably forgot it earlier in the week when […]

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A Trench Coat & A Trunk

Recently I heard an advertisement industry speaker refer to the masses of promotional products salesmen as “anyone with a trench coat and a trunk” and that really resonated with me. It wasn’t just because of the imagery and the connotations, […]

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