Flash Promotions
Why are some USB flash drive companies so cheap? Promotional USB flash drives are meant to be given out, so if they eventually fail it is likely you will not only find out. Some of the ‘cheaper’ companies have drives […]
Read More >Getting To The Apple Core Of R.O.I.
In this blog edition we want to touch on what you as a novice or superstar marketer can learn from Apple about your ROI (Return On Investment). Here are four things that can be applied to any brand or business […]
Read More >Brand Belief
I recently heard a very interesting philosophy by Simon Sinek on great leaders (and how it applies to branding). The philosophy: People buy your products/vision because they believe what you believe. The principle is that people do not buy products […]
Read More >QR Codes & Your Promotions
QR Codes: you’ve seen them everywhere, or if you haven’t then you probably aren’t paying much attention. This technology has actually been around since the Mid-90s (thanks to Japan’s Denso-Wave Corporation), but did not really become prevalent in the USA […]
Read More >Cotton Continues To Rise
As many of you have noticed, cotton shirt prices have been going up. I wanted to share with you this graph which shows the rapid increase in the commodities market.
Read More >When does DIY (Do It Yourself) make sense?
I love this Kayak commercial because it perfectly illustrates the advantages of using technology, experts and other resources to help you get to where you want to go. One guy looks very smart while the other looks quite foolish. The […]
Read More >Is it nuclear? “No, it’s solar!”
Have you seen our premium solar-powered flashlight? They’ve been making a buzz around town, and for good reason. The durable aluminum body has the elegance and sophistication of a light saber and the gift box presentation of fine jewelry. Five […]
Read More >Thank you!
Thanks for signing up for our newsletter. We’ll be in touch soon (but not too frequently, just the right amount!). You should have a confirmation e-mail in your inbox………right now. Please make sure to click to confirm your subscription in […]
Read More >People As Brands
Remember when everyone was anonymous online? Most people used funky aliases that combined nicknames, interests & numbers. This was the same for your AOL chat name all the way to your e-mail address. Nowadays there is a much different dynamic […]
Read More >Next Action?
Recently I blogged about hyper-relevance and how this might be the big year of the unsubscribe & defriend. Okay, so you’ve read the blog and began reducing the noise. Now you have the focus to be able to work on […]
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