Orlando’s Gateway to Trade Show Success: Top-notch Promotional Products & More.
Organizing a trade show in Orlando, Florida, or anywhere else in the USA can be an overwhelming task. Managing logistics like flights, accommodations, booth set-up, and appointments are just the tip of the iceberg. Often, promotional products and branded merchandise […]
Read More >How I Turned My Toughest Year into My Biggest Success
Recently, a mentee asked me about the toughest part of my career. That’s a great question and an easy answer for me. 📉 In 2009 I was broke, and making minimum payments on my maxed-out credit cards when I began […]
Read More >The Promo Love Matrix
I love gift-giving. That’s probably one of the reasons why I founded Blezoo; since promotional products and branded apparel are essentially gifts that companies distribute! I’ve always wondered though, why some promo items are held onto for years and others […]
Read More >10 Ways to Make Your Merch Look Smart
How can you decorate branded merch for your audience so that it feels less like an ADVERTISEMENT? Here are our go-to ways to make your merch look smart! 1) Use debossing on the merch. This makes it less in-your-face. Plus, […]
Read More >Most Pop-Up Shops Fail. Here’s How To Make Yours A Success.
Let’s face it, most company merch stores are bad. Why? Because they are littered with lowest common denominator branded products. This is because the stores lack agility, get quite stagnant, and fall behind the times. Should I go on? Not […]
Read More >Hurricane Update
🌀Once again, a Hurricane has decided to bear down on Blezoo HQ here in central Florida. What does this mean for Blezoo’s customers? TIME-SENSITIVE ORDERS: Today is the best time to contact your rep and wrap up any time-sensitive projects. ELECTRICITY: It […]
Read More >Bundling Print & Promo: Key Takeaways
We recently did this lapel pin combo mailer for UCF Day of Giving, an annual tradition at University of Central Florida. They offered these as a donation incentive for anyone who donated on April 7, 2022 and the results were […]
Read More >5 Things to Ask Before Starting a Promotional Project
I wanted to share the 5 things that every marketing manager (or anyone who orders promotional products and apparel) needs to ask and answer before they start a promotional project. At Blezoo, we call it our Compass System. We’ve found that […]
Read More >4 Proofing Mistakes The Pros Rarely Make
Receiving a proof sometimes feels like an unnecessary roadblock when it comes to placing your promotional products order. We get it! BUT… Think about it this way: the proof is your last line of defense when it comes to making […]
Read More >How a transformer toy taught me to have fun at work
Every once in a while, when my parents visit, they show up with a box filled with things from my childhood. This may sound familiar to you because, evidently, this is common. Usually, it creates a conundrum for me, though. […]
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