Where did LEAP get its name?
Blezoo has a VIP trade show that we do once in a blue moon called “LEAP.” It’s a way for clients to have a fun time engaging with new products & connecting with our team. Clients have found great success […]
Read More >Year-End Letter from Our CEO
As we approach the close of another remarkable year, I am confident that each of you will take a moment to reflect on the journey of 2023. When someone asks you, “Was this year a success?” your response might be […]
Read More >Orlando’s Gateway to Trade Show Success: Top-notch Promotional Products & More.
Organizing a trade show in Orlando, Florida, or anywhere else in the USA can be an overwhelming task. Managing logistics like flights, accommodations, booth set-up, and appointments are just the tip of the iceberg. Often, promotional products and branded merchandise […]
Read More >How I Turned My Toughest Year into My Biggest Success
Recently, a mentee asked me about the toughest part of my career. That’s a great question and an easy answer for me. 📉 In 2009 I was broke, and making minimum payments on my maxed-out credit cards when I began […]
Read More >The Promo Love Matrix
I love gift-giving. That’s probably one of the reasons why I founded Blezoo; since promotional products and branded apparel are essentially gifts that companies distribute! I’ve always wondered though, why some promo items are held onto for years and others […]
Read More >10 Ways to Make Your Merch Look Smart
How can you decorate branded merch for your audience so that it feels less like an ADVERTISEMENT? Here are our go-to ways to make your merch look smart! 1) Use debossing on the merch. This makes it less in-your-face. Plus, […]
Read More >Most Pop-Up Shops Fail. Here’s How To Make Yours A Success.
Let’s face it, most company merch stores are bad. Why? Because they are littered with lowest common denominator branded products. This is because the stores lack agility, get quite stagnant, and fall behind the times. Should I go on? Not […]
Read More >Hurricane Update
🌀Once again, a Hurricane has decided to bear down on Blezoo HQ here in central Florida. What does this mean for Blezoo’s customers? TIME-SENSITIVE ORDERS: Today is the best time to contact your rep and wrap up any time-sensitive projects. ELECTRICITY: It […]
Read More >Bundling Print & Promo: Key Takeaways
We recently did this lapel pin combo mailer for UCF Day of Giving, an annual tradition at University of Central Florida. They offered these as a donation incentive for anyone who donated on April 7, 2022 and the results were […]
Read More >5 Things to Ask Before Starting a Promotional Project
I wanted to share the 5 things that every marketing manager (or anyone who orders promotional products and apparel) needs to ask and answer before they start a promotional project. At Blezoo, we call it our Compass System. We’ve found that […]
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