The Promo Love Matrix
I love gift-giving. That’s probably one of the reasons why I founded Blezoo; since promotional products and branded apparel are essentially gifts that companies distribute! I’ve always wondered though, why some promo items are held onto for years and others […]
Read More >10 Ways to Make Your Swag Look Smart
How can you decorate branded merch for your audience so that it feels less like an ADVERTISEMENT? Here are our go-to ways to make your swag look smart! 1) Use debossing on the merch. This makes it less in-your-face. Plus, […]
Read More >Most Pop-Up Shops Fail. Here’s How To Make Yours A Success.
Let’s face it, most company merch stores are bad. Why? Because they are littered with lowest common denominator branded products. This is because the stores lack agility, get quite stagnant, and fall behind the times. Should I go on? Not […]
Read More >Hurricane Update
🌀Once again, a Hurricane has decided to bear down on Blezoo HQ here in central Florida. What does this mean for Blezoo’s customers? TIME-SENSITIVE ORDERS: Today is the best time to contact your rep and wrap up any time-sensitive projects. ELECTRICITY: It […]
Read More >Bundling Print & Promo: Key Takeaways
We recently did this lapel pin combo mailer for UCF Day of Giving, an annual tradition at University of Central Florida. They offered these as a donation incentive for anyone who donated on April 7, 2022 and the results were […]
Read More >5 Things to Ask Before Starting a Promotional Project
I wanted to share the 5 things that every marketing manager (or anyone who orders promotional products and apparel) needs to ask and answer before they start a promotional project. At Blezoo, we call it our Compass System. We’ve found that […]
Read More >4 Proofing Mistakes The Pros Rarely Make
Receiving a proof sometimes feels like an unnecessary roadblock when it comes to placing your promotional products order. We get it! BUT… Think about it this way: the proof is your last line of defense when it comes to making […]
Read More >How a transformer toy taught me to have fun at work
Every once in a while, when my parents visit, they show up with a box filled with things from my childhood. This may sound familiar to you because, evidently, this is common. Usually, it creates a conundrum for me, though. […]
Read More >Year-End Letter from the CEO
I wanted to share with you something I’ve thought about this year, a lot. When I was fresh out of school with my MBA, I got a job at a fashion company that produced jewelry & accessories in China. During […]
Read More >Cultivating an Attitude of Gratitude at Work
November makes me think of Thanksgiving which makes me think of thankfulness which makes me think of gratitude. Kind of how I think about the products we make for brands. In many cases it is a vehicle to show gratitude: […]
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