From Inspiration to Publication: My Journey Writing “The Experience-in-a-Box Playbook”
Several years ago, I had the amazing opportunity to interview Pat Williams, the visionary Co-Founder of the Orlando Magic. During our engaging conversation, we discussed his impressive literary career—Pat wasn’t just a sports executive but a prolific author who had […]
Read More >Sun’s Out. Brands Out!
Summer is here! Order your summer promotional merch now to maximize your ultraviolet exposure.
Read More >Maximize Holiday Gifting with Pop-Up Shops: The Ultimate “Have It Your Way” Experience
Pop-up shops are the ultimate limited-time e-commerce solution that lets your employees, clients, or partners pick exactly what they want—no guessing required! Think of it as the Burger King “Have It Your Way” model, but for your business. Instead of […]
Read More >Where did LEAP get its name?
Blezoo has a VIP trade show that we do once in a blue moon called “LEAP.” It’s a way for clients to have a fun time engaging with new products & connecting with our team. Clients have found great success […]
Read More >Year-End Letter from Our CEO
As we approach the close of another remarkable year, I am confident that each of you will take a moment to reflect on the journey of 2023. When someone asks you, “Was this year a success?” your response might be […]
Read More >Orlando’s Gateway to Trade Show Success: Top-notch Promotional Products & More.
Organizing a trade show in Orlando, Florida, or anywhere else in the USA can be an overwhelming task. Managing logistics like flights, accommodations, booth set-up, and appointments are just the tip of the iceberg. Often, promotional products and branded merchandise […]
Read More >How I Turned My Toughest Year into My Biggest Success
Recently, a mentee asked me about the toughest part of my career. That’s a great question and an easy answer for me. 📉 In 2009 I was broke, and making minimum payments on my maxed-out credit cards when I began […]
Read More >The Promo Love Matrix
I love gift-giving. That’s probably one of the reasons why I founded Blezoo; since promotional products and branded apparel are essentially gifts that companies distribute! I’ve always wondered though, why some promo items are held onto for years and others […]
Read More >10 Ways to Make Your Merch Look Smart
How can you decorate branded merch for your audience so that it feels less like an ADVERTISEMENT? Here are our go-to ways to make your merch look smart! 1) Use debossing on the merch. This makes it less in-your-face. Plus, […]
Read More >Most Pop-Up Shops Fail. Here’s How To Make Yours A Success.
Let’s face it, most company merch stores are bad. Why? Because they are littered with lowest common denominator branded products. This is because the stores lack agility, get quite stagnant, and fall behind the times. Should I go on? Not […]
Read More >