Bundling Print & Promo: Key Takeaways
We recently did this lapel pin combo mailer for UCF Day of Giving, an annual tradition at University of Central Florida. They offered these as a donation incentive for anyone who donated on April 7, 2022 and the results were […]
Read More >5 Things to Ask Before Starting a Promotional Project
I wanted to share the 5 things that every marketing manager (or anyone who orders promotional products and apparel) needs to ask and answer before they start a promotional project. At Blezoo, we call it our Compass System. We’ve found that […]
Read More >4 Proofing Mistakes The Pros Rarely Make
Receiving a proof sometimes feels like an unnecessary roadblock when it comes to placing your promotional products order. We get it! BUT… Think about it this way: the proof is your last line of defense when it comes to making […]
Read More >How a transformer toy taught me to have fun at work
Every once in a while, when my parents visit, they show up with a box filled with things from my childhood. This may sound familiar to you because, evidently, this is common. Usually, it creates a conundrum for me, though. […]
Read More >Year-End Letter from the CEO
I wanted to share with you something I’ve thought about this year, a lot. When I was fresh out of school with my MBA, I got a job at a fashion company that produced jewelry & accessories in China. During […]
Read More >Cultivating an Attitude of Gratitude at Work
November makes me think of Thanksgiving which makes me think of thankfulness which makes me think of gratitude. Kind of how I think about the products we make for brands. In many cases it is a vehicle to show gratitude: […]
Read More >WE MOVED!
Just recently – like really recently, the paint is still drying – Blezoo bought a 16,300 square foot building and moved into its new headquarters! What does the new Blezoo headquarters mean for the business? Space to store products for […]
Read More >The Joy of Supply Chains
Last night, I watched a documentary about Bob Ross who was the host of ‘The Joy of Painting’ for 31 seasons. He always spoke in a soft calm voice. I hope you read this letter in a soothing tone as […]
Read More >A Nested Development: What is a Nested Experience?
Why ship just 1 box when you can send many? Yep, that’s what a Nested Experience is. We’ve literally nested multiple boxes within a master box. Kinda like Russian Nesting Dolls (or Matryoshka dolls… or Babushka dolls… whatever you prefer)! Here’s […]
Read More >Supply chain shortages might sabotage your event plans. Here’s what to do…
Whether you are renovating your house, buying a new bike or looking to order branded t-shirts for your team, there’s one thing in common these days: supply chain issues. Due to COVID, global disruptions have caused inventory levels to be […]
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