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Personal Branding

Posted by Dean Caravelis |

June 2, 2014

I was asked recently about what I thought would be important skills for business school graduates entering the professional workforce. Of course business acumen, hard work and creativity are all essential in differentiating yourself, but one topic that I thought […]

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Less Than 4 Degrees of Bacon

I recently read a report that via Facebook you could connect any 2 people in the world with (on average) 3.74 steps. This is the type of connectedness that would make even Kevin Bacon jealous. If planes shrunk the world […]

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Shotgun vs. Sniper Marketing

Ever hear someone say that? “Looks like we’re going to need a shotgun approach”. This means that you are looking to spray a lot of pellets and hope that something hits. The flip side would be having a “sniper approach” […]

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