The Promo Love Matrix

Posted by Dean Caravelis |

I love gift giving. That’s probably one of the reasons why I founded Blezoo; since promotional products and branded apparel are essentially gifts that companies distribute! I’ve always pondered though, why some promo items are held onto for years and […]

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Quality vs Utility vs Attractiveness

In a poll asking what were the reasons they kept promotional items, consumers’ answers were pretty clear: with the exception of wearables, attractiveness was lowest on the totem pole. Quality and Utility are the across-the-board attributes that prevent a consumer […]

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