promotional intelligence report promotional intelligence report outside the box. inside the budget.™

Quality vs Utility vs Attractiveness

In a poll asking what were the reasons they kept promotional items, consumers’ answers were pretty clear: with the exception of wearables, attractiveness was lowest on the totem pole. Quality and Utility are the across-the-board attributes that prevent a consumer from throwing or giving a product away.

 

Writing Instruments

Quality…69%

Utility…41%

Attractiveness…16%

Calendars

Quality…36%

Utility…53%

Attractiveness…46%

Headwear

Quality…46%

Utility…40%

Attractiveness…63%

USB Drives

Quality…45%

Utility…58%

Attractiveness…17%

Desk Accessories

Quality…43%

Utility…64%

Attractiveness…27%

Jackets

Quality…54%

Utility…48%

Attractiveness…48%

Drinkware

Quality…70%

Utility…48%

Attractiveness…29%

T-Shirts

Quality…54%

Utility…40%

Attractiveness…56%

Power Banks

Quality…53%

Utility…61%

Attractiveness…15%

Umbrellas

Quality…57%

Utility…41%

Attractiveness…32%

Polos

Quality…45%

Utility…35%

Attractiveness…57%

Bags

Quality…55%

Utility…52%

Attractiveness…30%