Who is your ideal client?

Posted by Dean Caravelis |

You need to know who your ideal client is if you’re going to have an identity as an organization, as a marketer, as a sales person, as a business development manager, etc. Here’s a short list of of ways to […]

Read More >


80/20 rule, law of the vital few, principle of factory sparsity…or “Pareto Principle“; they all mean the same thing. Named after Italian economist Vilfredo Pareto, who observed in 1906 that 80% of Italian land was controlled by 20% of the […]

Read More >