Beyond Customer Service

Posted by Dean Caravelis |

Never underestimate the value in advertising by giving good customer service. Just last week my sister’s 1st Generation iPod Nano was recalled for a battery issue. She was told by Apple that she would recdive a refurbished 1st Generation replacement […]

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Getting To The Apple Core Of R.O.I.

In this blog edition we want to touch on what you as a novice or superstar marketer can learn from Apple about your ROI (Return On Investment). Here are four things that can be applied to any brand or business […]

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