The Promo Love Matrix
I love gift-giving. That’s probably one of the reasons why I founded Blezoo; since promotional products and branded apparel are essentially gifts that companies distribute! I’ve always wondered though, why some promo items are held onto for years and others […]
Read More >10 Ways to Make Your Merch Look Smart
How can you decorate branded merch for your audience so that it feels less like an ADVERTISEMENT? Here are our go-to ways to make your merch look smart! 1) Use debossing on the merch. This makes it less in-your-face. Plus, […]
Read More >7 Top Promo Picks of 2023
Our team routinely attends industry tradeshows to stay educated on the best and brightest in promotional products. New items, improved printing capabilities, and beyond! Being around promotional products as long as our team has, it takes something extraordinary to catch […]
Read More >Promo FOMO: Personalization is Key 🔑
What is Personalization? Personalization is the method of imprinting info belonging to the end user (typically their name). It’s accomplished by using variable data and can be done using a variety of imprint methods whether it’s printing, laser engraving, or […]
Read More >Promo FOMO: 3 Reasons to Choose USA-Made Promos
With Independence Day around the corner, we wanted to highlight a specialty category of promo items: Made-in-the-USA. 🇺🇸 The promo world has experienced their share of challenges with overseas manufacturing in the past few years, whether it be tariffs, ongoing […]
Read More >Bundling Print & Promo: Key Takeaways
We recently did this lapel pin combo mailer for UCF Day of Giving, an annual tradition at University of Central Florida. They offered these as a donation incentive for anyone who donated on April 7, 2022 and the results were […]
Read More >5 Things to Ask Before Starting a Promotional Project
I wanted to share the 5 things that every marketing manager (or anyone who orders promotional products and apparel) needs to ask and answer before they start a promotional project. At Blezoo, we call it our Compass System. We’ve found that […]
Read More >Promo FOMO: Spring into Eco-Friendly
Spring has sprung, and when it comes to Eco-Friendly products, it’s no longer a trend but an expectation. Luckily, manufacturers are finding more and more ways to incorporate sustainable materials and practices. In the past, you had to pay a […]
Read More >4 Proofing Mistakes The Pros Rarely Make
Receiving a proof sometimes feels like an unnecessary roadblock when it comes to placing your promotional products order. We get it! BUT… Think about it this way: the proof is your last line of defense when it comes to making […]
Read More >Promo FOMO: Top 5 Products for 2022
Our team routinely attends industry tradeshows to stay educated on the best and brightest in promotional products. Due to COVID, our team hasn’t been able to attend tradeshows in person for quite some time, so we were eager to finally […]
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