If you’ve been in the promotional products world for a bit, you’ve noticed how fast things are changing. New decoration methods, better print quality, quicker turnarounds… it feels like every year (really, every few months) there’s something new to be excited about.
One of the biggest shifts we’re seeing right now? The rise of many new forms of full color promotional product decoration. Full color printing gives brands the ability to express themselves exactly how they want! If you’re getting into promotional products, this is your chance to make them work harder and look better than ever.
What Exactly Is ‘Full Color’ Printing?
In simple terms, full color printing allows designs to use a wide range of colors rather than being limited to 1 or 2 colors. Decoration methods like full color digital printing, UV printing, and dye sublimation can make some super detailed graphics on just about any promotional product!
What’s exciting is how accessible these decoration methods have become. Even just a year ago, many of these options were limited, expensive, or only available on select items.
Now, full color promotional products are more widely available, more durable, and more affordable than ever!
Why Full Color Promotional Products Make Such a Big Impact
1. Endless Creative Freedom
Full color gives you the freedom to bring your brand to life exactly as you envision it. The hardest part will be choosing which colors you want to represent your brand!
Your promotional products don’t need to be generic or simplified. They can reflect your full brand personality!
2. Made to Stand Out
Let’s just be honest… colorful, high-quality designs are hard to ignore.
Whether it’s a water bottle, notebook, tech accessory, or apparel, full color decoration instantly elevates the perceived value of promotional products and makes them more likely to be kept, used, and talked about.
3. Stronger Brand Recognition
The more often your colors or logo are reproduced, the more recognizable your brand becomes. Full color promotional products help maintain brand consistency across everything you put into the world, which builds trust and recall over time!
4. Better Storytelling Opportunities
Full color decoration lets you communicate more meaningfully through your merchandise.
You’re able to create complex designs with multiple messaging layers, and high-impact visuals that help brands convey emotion and personality!
Promo Is Evolving. Are Your Products Keeping Up?
The promotional products industry is evolving faster than ever, and brands that embrace new decoration methods are the ones standing out. If you haven’t explored full color promotional products yet, now is the perfect time to start!
Ready to bring your next project to life? Click here or reach out to your rep!
