Several years ago, I had the amazing opportunity to interview Pat Williams, the visionary Co-Founder of the Orlando Magic. During our engaging conversation, we discussed his impressive literary career—Pat wasn’t just a sports executive but a prolific author who had written dozens of books throughout his life. When I asked about his writing process, he shared advice that would eventually transform my path:
“I wouldn’t even think about writing a book unless there was a passion, you know, a real fire burning within you that is just dying to get out. You can’t invent that, you can’t create that, but for those that come to me and say, ‘I have a book inside of me, what do I do?’ I just say write the book.”
Pat’s powerful words resonated deeply and stayed with me. At the beginning of 2024, I finally stopped overthinking and dove into writing. By spring, I had accumulated about 100 pages but suddenly hit a creative wall. Day after day, I’d stare at the blank page, struggling to move forward.
The breakthrough came when I realized my problem: I was attempting to write three books simultaneously. I had three connected topics crammed into one manuscript. Once I made the decisive choice to focus on just one topic and extract that content, my creativity began to flow again.
I chose to write “The Experience-in-a-Box Playbook,” a compelling guide about creating meaningful touchpoints that make an impact. After spending 17 years developing and refining the Blezoo approach, this topic was the natural and passionate choice.
While the book shares its name with our signature Experience-in-a-Box kits that we’ve crafted for clients over the years, it also contains my perspectives on promotional products, sales strategies, marketing approaches, and authentic brand building. It’s essentially Blezoo-in-a-book!
Though written primarily for Marketing Managers, the book challenges professionals across all fields to boldly question the status quo. It represents the collective brilliance of our wonderful staff who have helped evolve Blezoo and honors our loyal customers who have supported us throughout the years. Thank you to everyone who has been part of this remarkable journey!
I had promised Pat I would visit him when my book was finished, but he passed away before I had the chance. Rest in peace, Pat, and thank you for inspiring us all to be fearless dreamers.
The Experience-in-a-Box Playbook is now available on Amazon!
