Did you know that 42% of consumers have a more favorable opinion of an advertiser if the promotional product they received was environmentally friendly?
With less than 5 weeks until Earth Day 2021 (April 22), we asked our very own Sarah to give some insights on how our clients can reduce their promo carbon footprint as well as showcase some products that will pair well with any eco-friendly initiative!
Question: How can our clients seek sustainability in their promo projects?
Sarah’s Answer: While there are so many great eco-friendly product options out there, there is an important factor that our clients need to consider. If you pick products that your audience will love, and that are high quality, you keep the awareness of your brand alive (and away from the landfill in the first place!)
All of my picks for the month feature quality products that your audience will love, along with an additional bonus eco-friendly feature.
A. Seed Pen
The only pen on the market that gives back to nature! Not only is this pen made out of biodegradable materials and non-toxic ink, each pen contains seeds located in the end cap of the retractable button, ready for planting!
B. Cotopaxi Backpack
Cotopaxi is an awesome company with many systems in place for giving back. An added bonus: Each backpack is made with scrap fabric which makes each and every bag completely unique!
C. Planet Polo
The apparel industry is the one of the world’s largest polluters. However, the Planet Polo is a polo with a purpose – each one keeps 10 plastic bottles from landfills and oceans.
D. Fill It Forward Bottle
This trendy bottle is not only super customizable and leakproof, but each one comes with a sticker to track your company’s collective impact. Fill It Forward is a certified B corporation and their products have a lifetime guarantee!
E. Ceramic Houseplant
This cute ceramic plant is the perfect size for your desk. Research from the University of Technology Sydney shows that indoor plants can help reduce carbon dioxide levels by about 10% in air-conditioned offices.
This twist on classic lip balm is kind to the planet (and your lips!) It’s made with responsibly sourced materials and packaged using recycled plastic and potato bio-resin.
As a part of the Sales Team at Blezoo, Sarah works with customers to uncover their specific goals for each project and deliver highly creative ideas that ultimately lead to brand loyalty and raving fans. You can find her browsing full color, trending products to really highlight a brand’s story.