In a poll asking what were the reasons they kept promotional items, consumers’ answers were pretty clear: with the exception of wearables, attractiveness was lowest on the totem pole. Quality and Utility are the across-the-board attributes that prevent a consumer from throwing or giving a product away.
Writing Instruments
Quality…69%
Utility…41%
Attractiveness…16%
Calendars
Quality…36%
Utility…53%
Attractiveness…46%
Headwear
Quality…46%
Utility…40%
Attractiveness…63%
USB Drives
Quality…45%
Utility…58%
Attractiveness…17%
Desk Accessories
Quality…43%
Utility…64%
Attractiveness…27%
Jackets
Quality…54%
Utility…48%
Attractiveness…48%
Drinkware
Quality…70%
Utility…48%
Attractiveness…29%
T-Shirts
Quality…54%
Utility…40%
Attractiveness…56%
Power Banks
Quality…53%
Utility…61%
Attractiveness…15%
Umbrellas
Quality…57%
Utility…41%
Attractiveness…32%
Polos
Quality…45%
Utility…35%
Attractiveness…57%
Bags
Quality…55%
Utility…52%
Attractiveness…30%