A rebranding is a celebration of your company’s evolution. It’s exciting, deeply involved, and yes—often expensive. That’s why leveraging all available resources is crucial, and that includes your promotional marketing experts, like Blezoo!
A logo update is frequently at the heart of a rebrand, and this is where companies specializing in branded merchandise and apparel can truly make a difference. Your new brand & style guide is the roadmap, but it’s up to you to choose the fork in the road wisely and ensure your rebrand resonates across every touchpoint.
To help you navigate this journey, we’ve created a rebranding guide, framed around key questions you want to answer for a successful rebrand:
7 Key Questions to Guide Your Rebrand
1. What is the core message behind your new brand position?
A successful rebrand isn’t just a new look—it’s a redefinition of your company’s mission and values. What story is your rebrand telling, and how does that align with your long-term goals?
2. Who is your target audience, and how has it changed?
Have you pivoted to a new market segment? Understanding your evolving audience ensures that your rebrand appeals to those who matter most.
3. How will your new logo be applied across different mediums?
Your logo needs to translate seamlessly across a wide variety of applications—from digital platforms to physical merchandise. Does your design maintain clarity and impact whether it’s on a screen or a branded pen?
Pro Tip: Beware of fine details and wild color gradients! Have logos for every scenario approved from the onset to avoid a headache down the line.
4. Are your promotional products in sync with the new brand identity?
Every branded item is an extension of your company. Have you updated your promotional materials to reflect your new look and feel, ensuring consistency in every touchpoint? This could be a solid source of excitement for the company!
5. What role will color and typography play in reinforcing your brand?
Colors and fonts do more than look good—they convey emotion and personality. Does your new color palette and typography align with the mood and message you want to project?
6. How will your internal team embody the rebrand?
A successful rebrand doesn’t just change how the public sees you; it also impacts your internal culture. How will you ensure that employees feel connected to and empowered by the new brand identity? Branded wearables are a great way to bridge the gap here!
7. How will you communicate the rebrand to your existing customers?
Customer loyalty is valuable, and how you introduce your rebrand to them is crucial. What’s your plan to inform and excite your current customer base without alienating them? Will you have an event for the ‘big reveal’?
By answering these key questions, you’ll ensure that your rebrand doesn’t just look great but also strengthens your market position and drives long-term success.
Need a promo partner to help you navigate a rebrand? Our team can source branded goods that will reflect your new and improved look!
Download our PDF Worksheet of these questions to keep handy in your rebrand conversations – you’ll thank us later!
