‘Kelvin’, a revolutionary new online platform for the commercial lighting arena, is being launched by Envirobrite. How do we communicate to key players in the industry that: a) Kelvin exists and b) Envirobrite is a cutting edge brand?
A remarkable direct marketing campaign that weaves together a story but maintains focus on new user adaption of Kelvin.
Imagine if a DeLorean arrived from the future with a package… from yourself. Inside there are futuristic promotional items that you can use in present day earth to have an edge in life. One of those tools directs you to the new Kelvin site so that you can utilize Envirobrite’s technology to be uber efficient in your business. It’s true: with Kelvin, the future is now.