Challenge

With City National Bank’s 70th Anniversary came a new brand image featuring a colorful hourglass as its signature mark. They needed a symbolic gift to share with loyal customers to celebrate the rebrand, and serve as a holiday gift.

Solution

An item that can be displayed on the desk, serving as a reminder of the timeless values of City National Bank. Utilize the most prominent element of the new brand (the colorful surreal hourglass) as the feature on each element of the package.

Result

Blezoo delivered a sophisticated, timeless package including custom box and foam encasing a crystal hourglass and printed message card introducing the rebrand and thanking customers for their patronage. Metallic imprint methods were utilized in the printed piece as well as theĀ