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Personal Touch

Posted by Dean Caravelis |

June 2, 2011

No organization cares about you. Organizations aren’t capable of this.Your bank, certainly, doesn’t care. Neither does your HMO or even your car dealer. It’s amazing to me that people are surprised to discover this fact. People, on the other hand, […]

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When does DIY (Do It Yourself) make sense?

I love this Kayak commercial because it perfectly illustrates the advantages of using technology, experts and other resources to help you get to where you want to go. One guy looks very smart while the other looks quite foolish. The […]

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Next Action?

Recently I blogged about hyper-relevance and how this might be the big year of the unsubscribe & defriend. Okay, so you’ve read the blog and began reducing the noise. Now you have the focus to be able to work on […]

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Hyper-Relevant

Your phone is buzzing with an alert notification, everyone from high school has found you on Facebook & you already followed a ton of people on Twitter so that they could follow you back. Will 2011 be the year of […]

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Paretofication

80/20 rule, law of the vital few, principle of factory sparsity…or “Pareto Principle“; they all mean the same thing. Named after Italian economist Vilfredo Pareto, who observed in 1906 that 80% of Italian land was controlled by 20% of the […]

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Shotgun vs. Sniper Marketing

Ever hear someone say that? “Looks like we’re going to need a shotgun approach”. This means that you are looking to spray a lot of pellets and hope that something hits. The flip side would be having a “sniper approach” […]

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iThink We Are Onto Something

This week Blezoo has begun using the iPad at our presentations & meetings. At first we thought it’d be a simple process but with all of the options available it actually has become a complicated process of narrowing down the […]

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