UCF CBA
Seth Godin Journals

UCF CBA<br />
Seth Godin Journals

Challenge

Marketing icon Seth Godin is speaking in front of 3,000 business students & community leaders at the University of Central Florida. #UCFBusiness is looking for a magical takeaway at this special event.

Solution

Since Seth is a best selling author, we decided to capture his inspiration onto a tactile medium. We also wanted to use his signature floating head image in the artwork to make it feel more authentic, and to connect the audience to his personal brand.

Result

These beautifully debossed orange journals & imprinted pens were handed out at the corporate event. One Godin fan even was overheard remarking, “This is officially my favorite promotional item of all-time!” Yeah, we tend to agree.

Seth Godin Journal3

Seth Godin Journal2

Seth Godin Journal1