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Welcome Kits & Why Every Business Needs One

We ship lots of things.

Even so, our WELCOME KIT is one of the most important parcels that we have been shipping for 8+ years!

So what is this welcome kit you speak of?

It is a physical mailer that goes out to a NEW contact that we have interacted with either in-person, on the phone or via e-mail. Basically, this is an individual that we’ve made contact with for the first time. Within 1 week, we make sure to launch the kit towards their doorstep. It is the first of a series of delightful interactions that we pre-plan.

Wait though, what is the purpose of the welcome kit? Can’t I just send them an e-mail? Why is it special?

I’m glad you asked! Here are the primary takeaways on why you need one:

  • You get to tell your brand’s story & make a first impression.
  • It carries a personalized message and makes them feel special.
  • A promotional item is bundled inside that keeps you top-of-mind.
  • If it is remarkable enough then they will talk about your brand.
  • It positions your company the way you want to be positioned.
  • It educates the receiver about your offerings in a non-salesy way.
  • Getting a welcome e-mail doesn’t differentiate you. This does.
  • You can use it in conjunction with online drip campaigns to nurture.
  • It is a staple marketing initiative that has helped us grow 40% every year.

Interested in developing a Welcome Kit?