promotional intelligence report
promotional intelligence report
outside the box. inside the budget.™

The Last Interaction

During a recent interview, Grateful Dead photographer Jay Blakesberg remarked that he’s “only as good as his last photograph.” I thought it was an interesting perspective from an artist because I generally view art as a collection and don’t think… Read the full article…

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Man vs. Machine in 2017

I recently heard a story about the Navajo Indians that stuck with me. When the Navajo Indians weave rugs, they make a purposeful effort to leave an “intentional mistake”—or a slight variation in the pattern—in the rugs. There are a… Read the full article…

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Subtle Promotions

Last fall, The Guardian shared research that showed a dramatic shift in how consumers are buying branded merchandise. When buying products such as handbags, for instance, consumers in double-digit percentages are flocking to no logo or minimal logo pieces which… Read the full article…

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Welcome Kits & Why Every Business Needs One

We ship lots of things. Even so, our WELCOME KIT is one of the most important parcels that we have been shipping for 8+ years! So what is this welcome kit you speak of? It is a physical mailer that… Read the full article…

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Lost? Here’s Our Compass

There are 4 questions we need to answer before we begin ideating a remarkable promotion. We call this our “Compass” because without it we could be walking a hundred miles in the wrong direction. Think about how you could apply these… Read the full article…

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Focus + Amplify

You have 2 choices this year: 1) Bite off more than you can chew and get nothing done. 2) Point your laser where you want to move the needle and get it done. Do you feel like you may have… Read the full article…

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3 Key Sales Dimensions

Whether you have “sales” in your title or not, you’re in sales. Why? Because we live in a highly flexible world where persuasion, word of mouth recommendations & credibility are still king. Human interaction is vital to how we make… Read the full article…

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