Everything after Thanksgiving is a blur, so early Fall is the best time to begin planning on that perfect corporate gift for the busy Executive On-The-Go. Especially since stock begins being depleted in sought after categories.
The main reasons to give your partner (internal or external) a corporate gift is to: express appreciation, develop relationships and generating goodwill toward their organization. Based on promotional industry surveys we’ve read, I am estimating that the average spent per corporate gift in 2014 will be up for the 5th year in a row and be approximately ~$46 for employees & ~$36 for clients.
Here are 3 great ideas that will make your brand memorable:
1) Personalized Gift Sets.
Everyone likes a gift better when it has their name on it. A quality item with their name engraved on it will ensure longevity and use. A few Ideas; Engraved writing instruments sets, Premium journals, Tech gift sets, Houseware products, Travel accessories.
Tip: A great approach would be smart packaging with your company logo on it, but only their name engraved on the items. This way it incorporates your branding but it’s a no strings attached gift that has stellar presentation.
2) Embroidered Logo Items
Imagine receiving a nice Ogio duffel bag or a new style of Nike Polo. These embroidered items will always be good to use by your clients/colleagues. Blezoo can even set up a web-form that you can send out so that they can pick their sizes/colors on their own with no hassle! A few Ideas; Dri Fit Polos, Backpacks, Canvas Tote Bags, Jackets
Tip: With clients: Tone-on-tone embroidery is the best way to incorporate your logo so that it’s there, they remember who its from, but it doesn’t feel like you’re asking your them to be a walking billboard for you. A sleeve logo is a perfect alternative to the left chest as well.
3) Food & Beverage-related Gifts
Sometimes when you are sending a gift for a ‘group’ of people consumables & shareable speciality items are the best option. This also allows for you to spread the love throughout the office. A few ideas; Food towers, Engraved bottles of champagne/wine, Drinkware sets for the office to share.
Tip: It pains me to see companies’ spend employee time searching for generic gifts at Costco, delivering the gifts to clients – and not having their logo on the gifts. Having a personalized handwritten note & your branding prominently on the gift is essential in reinforcing your message.