promotional intelligence report
promotional intelligence report
outside the box. inside the budget.™

Case Study: Over Delivering!

For this week’s blog we’re highlighting the case study for ‘lip balms’ that we worked on for Acme Cleaners. This is a great example of over delivering and is something that Blezoo strives for. Product: Full Color Lip Balm Challenge:… Read the full article…

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Do You Respond To Every E-mail?

Do you respond to every e-mail? If e-mail was an art (which it is) some people would be Michelangelo and others would be minimalists. Inbox zero has become a fleeting dream and I have often characterized e-mail as playing a… Read the full article…

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Case Study: Agility Matters

This week we’d like to highlight the case study for a ‘2-color Mug’ project that Blezoo’s Kiera Perrino worked on for Xcellimark. This highlights the importance of product sourcing agility to solve those last minute challenges to deliver! Product: 2-color… Read the full article…

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Last Minute

Planning is the key to any successful event, promotion or initiative. When you wait until the last minute there are a number of unforeseen issues that could come up and create a disastrous scenario where your promotional products arrive late…. Read the full article…

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Car Magnetization

Customized magnets are virtually everywhere. Car magnets, especially, will send a message of endorsement for a brand + are great catalysts for awareness within a region. The most prominent promotional magnet we’ve been seeing around town (pictured below) is for… Read the full article…

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Brand Loyalty

Brand loyalists have been known to revolt when products/services shift or a re-branding changes the logo they have grown to love. Recently, the Gap changed their logo & were forced to change it back because of a disconnect with their… Read the full article…

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Sales vs. Marketing

I’ve seen phenomenal sales people take average marketing and hit it out of the park. You can’t discount how dynamic the human element can be in these situations. By the same token, I’ve seen ridiculously great marketing carry average sales… Read the full article…

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Top 5 Marketing Mistakes

Whether you are selling lemonade, promotional products or vacuum cleaners there are pitfalls in marketing that you need to avoid. Here are my 5 Marketing Mistakes that businesses make: 1) Inconsistent Message – A symptom of this is a disconnect… Read the full article…

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